Get your site
01Tracer by CSZ Digital

Your website and back office, generated from your business 

Give us your business name and your Instagram or current site. Tracer builds the site, wires in ordering, booking and payments, and hands you the dashboard to run it.

Get your site
> Tracer · Watch the demo

From $39/mo · Everything included · pick your design first · see your price before you pay · cancel anytime

  • 39 layouts in three design tiers

  • Everything included, from $39/mo

  • Customer payments go to your own Clover or Square

02How it works

From your Instagram to a working site in three steps 

  1. Tell us about your business

    .01

    Your name, your trade, and your website, Instagram, Facebook or Google listing. About a minute, no payment.

  2. Pick your design

    .02

    You see your own business on three layouts, side by side, up to the Art-directed tier. Pick the one that fits, then see your price.

  3. Go live with your back office

    .03

    Pay, launch, and grab your domain in one step, or start on a free subdomain. Orders, bookings, invoices and payments land in one dashboard.

> Already on Clover or Square? Connect it while you pick your design and your real catalog, photos and prices come across.

03What you get

A site that takes business, and the office behind it 

[ Website ]

A website built from what you already have

Tracer reads your website, Instagram, Facebook or Google listing (your photos, menu or services, hours and colors) and builds your site on one of 39 layouts made for local trades.

  • Widgets for ordering, booking, quotes, tickets, memberships and rentals
  • Checkout that pays into your own Clover or Square account
  • Edit pages, photos and colors from your dashboard
[ Back office ]

36 back-office pages behind one login

Orders, bookings, customers, invoices, payments, analytics, staff, marketing and inbox. All of it is yours from the first day.

  • Live sales and transactions, on your phone too
  • Invoices and pay-by-link
  • Customers and their history in one place
[ Assistant and automations ]

An assistant, and follow-ups that run themselves

Ask about your numbers in plain words and get answers from your own data. Automations take the routine: restock alerts, review requests and replies, a weekly owner digest and failed-payment recovery.

  • The assistant can also answer customers on your site
  • Turn each automation on or off
  • Every automation is included
See everything that's included

Your address on the web

  • Free subdomain

    Start right away, no domain needed.

  • Buy a domain

    Pick one during setup.

  • Connect yours

    Keep the domain you already own.

04Industries

Built for how your trade sells

Each layout is made for a kind of business, and each site gets the widgets that business runs on.

  • Restaurants and cafés

    • Online ordering
    • Menu
    • Reservations
    • Catering quotes
    StartCustom automation

  • Salons, barbers and med spas

    • Booking
    • Memberships
    • Review requests
    StartCustom automation

  • Gyms and studios

    • Memberships
    • Class schedule
    • Free trials
    Start

  • Trades and HVAC

    • Quotes
    • Booking
    • Invoices
    Start

  • Retail and boutiques

    • Online shop
    • Pickup orders
    • Subscriptions
    Start

  • Professional services

    • Booking
    • Quotes
    • Invoices
    Start

> Also: dental, chiropractic, vet clinics, auto repair, car washes, roofing, contractors, convenience and vape shops, equipment rental, property management and more.

05Pricing

One plan, everything included. Priced by the size of your business. 

Every Tracer business gets the whole platform: the generated site, every layout, checkout, the back office, the assistant and every automation. What you pay each month depends only on what kind of business you run and how big it is.

  • Site generated from your business
  • Every layout, up to Art-directed
  • Owner dashboard
  • Invoicing and pay-by-link
  • Restock alerts
  • Review requests and replies
  • Priority support
  • Hands-on onboarding
See everything that's included
From $39/moEverything included

Pick your design first. You'll see your price before you pay.

No price to guess at up front, and no card until you've seen your site.

How your price is set

  1. 01Your kind of businessA café and a dental office run on different tools, so they sit on different rows of the price list.
  2. 02Its size, measured from your own salesConnect Clover or Square while you pick your design and we read your card sales to find your size. Nothing to estimate.
  3. 03Or a range you pick, checked after 90 daysNot on Clover or Square? Pick your yearly revenue range. After 90 days we check it against your actual sales and adjust your plan, up or down.
Get your siteBook a call

> The price on the last step is the exact monthly price Stripe charges. Cancel anytime.

06Included

Everything included, for every business

There's one plan. Nothing below is an add-on or a higher tier.

How pricing works

Your website

  • Site generated from your businessFrom your website, Instagram, Facebook or Google listing
  • Every layout, up to Art-directed39 layouts across three design tiers
  • Storefront widgetsOrdering, booking, quotes, tickets, memberships, rentals
  • Online checkoutCustomer payments go to your own Clover or Square
  • Hosting and a free subdomainOr buy a domain, or connect one you own

Your back office

  • Owner dashboardOrders, bookings, customers and payments, on your phone too
  • Invoicing and pay-by-link
  • Local-SEO blogWritten and published for you
  • AI assistantAnswers customers on your site, and you about your numbers

Automations

  • Restock alerts
  • Review requests and replies
  • Weekly owner digest
  • Failed-payment recovery

Help

  • Priority support
  • Hands-on onboarding
07Custom

Need more than the platform? We build the ops around you.

Custom automation for how your business actually runs: ordering, inventory, payroll, reporting. Scoped with you, built by us, run on a monthly retainer.

Request custom automationBook a call
08Help

FAQ

Straight answers about Tracer, pricing and payments.

If you bring a domain you already own, it stays registered to you and you can point it anywhere, anytime. You can also start on a free subdomain, or buy a domain during setup.

By two things: your kind of business and its size. Every business gets the same full platform. If you connect Clover or Square, we measure size from your own card sales. If not, you pick a revenue range, and after 90 days we check it against your actual sales and adjust either way. You see the exact monthly price after you pick your design, before you pay.

Yes. Tracer is month to month through Stripe, with no contract. Cancel and you won't be billed again.

No. Tracer imports from your existing website, Instagram, Facebook or Google listing: your photos, menu or services, hours and colors. That's what your new site is built from.

To your own Clover or Square account. You connect it during setup. Your Tracer subscription is billed separately, through Stripe.

Before you pay. You see your business on three layouts and pick one first. Your price comes after that, and you review the site before it goes live.

That's what custom automation is for: we scope how your business runs and build it for you, on a monthly retainer. Use “Request custom automation” just above this section.

Something else on your mind?

Send message
09Tracer

Start with what you already have

A few questions about your business, then you pick your design, then you see your price.

Get your site
> Tracer · Watch the demo
Book a call